That is the question!
And the next question is, how much would it cost you if you did lose a lead? Would it be $10,000 – $20,000 or even $30,000k? Not to mention all of the money you spend trying to attract leads in the first place.
One thing I have discovered over the past few months is that not taking a call can be crucial. Not only because the person may not leave a message, but also because the call may be left by someone that has NO CALLER ID. If you cannot pick up your phone or you don’t answer and they don’t leave a message, they may be gone, forever.
Sure… some of these callers can be wasting your time trying to sell you something you do not need but every call should be answered if you do not want to risk losing a lead.
I have recently run Downsizing Masterclass Events with Belinda Woolrych and have been taking registrations from Seniors (direct leads). Many of them do have NO CALLER ID on their phones. When I have missed a call and have had no way of calling them back, I cannot help think they were a missed lead.
Yes, I do have voicemail, however, some people choose not to leave messages and you can never guarantee they will leave their number.
I find it interesting that 7 out of 10 calls I make to agents, go through to voicemail and the most common message reads… “I’m sorry I cannot take your call right now… please leave a message.” In my opinion, this is a gamble.
If you are time poor or with clients, you may rely on your message bank, although this is no longer a lead catching net. It may have been once upon a time, but these days, people are impatient and if they cannot get through they may simply call the next agent in line.
The below stats are taken from a survey recently completed on Australian Caller Preferences and Attitudes when contacting a Business, the research was conducted by ACA Research on behalf of Office HQ.
Not surprisingly, 84% said “If my call is not handled well, I will go elsewhere.”
The Top 3 IRRITATIONS when contacting a business were as follows:
These statistics do prove that ensuring you have the best message service possible is worthwhile from a consumer perspective.
I called an agent today and it prompted this blog. His personal phone message service was excellent and set him apart. Why?
My message was taken by a real person who had time to even have a little chat. She was not his PA, just a friendly professional that assured me the agent would call me back. So refreshing. Not only did this tell me the agent highly valued his clients on a communication level, it also told me that he did not want to miss a lead.
The real estate industry is highly competitive and if you work hard, you should be rewarded. It is important to ensure your first point of contact if not direct, is a personal as can be.
There are incredible resources out there to help you reach your goals, and from a consumers perspective, it is the little things that make all the difference.
For a 7-day trial with the phone service suggested, Please click here. It is run on a cost-effective, basic subscription platform.
Thanks for tuning in.
Julia Dyer is passionate about changing perceptions and bridging the gap between agents and consumers. Her smart marketing techniques will help you connect to potential clients more authentically.
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